objective 2:

GLOBAL GREATNESS

Tour the World, Captivate Audiences: Take our artistry to the world stage, from Europe to the Americas and beyond, building a brand so irresistible that audiences flock to see Alberta Ballet, no matter the performance.

Expanding Alberta Ballet’s Global Impact

Showcasing Artistic Excellence on the Global Stage
International touring is a strategic initiative to elevate Alberta Ballet’s profile and diversify revenue streams. By performing in Europe, the Middle East, and South America, the company can present its unique blend of classical and contemporary works to new audiences, positioning Alberta as a region of cultural significance. These efforts leverage the Artistic Director’s global connections, particularly in Italy, while fostering relationships with international donors, prestigious festivals, and global arts patrons.

Integrated Recruitment and Focused Touring
International tours also enhance Alberta Ballet School’s reputation by directly engaging prospective students through masterclasses, auditions, and outreach. Performing in culturally rich regions like Italy, Dubai, and Uruguay showcases Alberta Ballet’s prestige and provides pathways for young dancers to pursue professional careers with the company.

  • Europe (Italy and Summer Festivals): Italy’s ballet heritage and the Artistic Director’s ties make it a key destination, with summer festivals providing access to culturally diverse audiences.

  • Middle East (Dubai and Saudi Arabia): This emerging luxury arts market offers affluent audiences and opportunities to align Alberta Ballet with high-profile cultural initiatives.

  • South America (Argentina, Brazil, Chile): Vibrant dance traditions and enthusiastic audiences foster meaningful cultural exchanges.

Strategic Global Partnerships
Alberta Ballet’s long-term vision includes collaborations with global brands to elevate its prestige and financial stability. These partnerships increase visibility in untapped markets, associating Alberta Ballet with cultural sophistication and artistic excellence. Touring the Middle East, particularly in luxury-driven markets like Dubai, provides a unique branding opportunity to align Alberta Ballet with high-end consumer markets and attract affluent donors, corporate sponsors.

Why International Touring and Partnerships Matter

  1. Global Brand Recognition: Performing at prestigious venues and festivals positions Alberta Ballet alongside leading international companies.

  2. Artistic and Financial Growth: Touring fosters creative development, generates revenue through ticket sales and sponsorships, and opens doors to partnerships with global brands.

  3. Luxury Market Alignment: Collaborating with luxury brands and touring affluent regions enhances Alberta Ballet’s image, appealing to high-net-worth individuals and global audiences.

Action Plan

  • Objective: Tailor performances, media campaigns, and relationships to each region’s unique cultural preferences to enhance international reputation and build sustainable touring opportunities.

    Action Plan:

    1. Tailor repertoire to align with cultural preferences in Europe, the Middle East, and South America.

    2. Build media campaigns to position tours as major cultural events.

    3. Establish long-term relationships with local arts institutions and patrons.

  • Objective:
    Build collaborations with luxury brands, Middle Eastern influencers, and technology innovators to expand Alberta Ballet’s reach, engage elite audiences, and secure sustainable funding.

    Action Plan:

    1. Form partnerships with global luxury brands to enhance Alberta Ballet’s prestige.

    2. Leverage Alberta Ballet’s international tours to build partnerships in the Middle East.

    3. Collaborate with technology companies to create immersive digital experiences.

  • Objective: Leverage international Company tours, the Artistic Director’s network, and Alberta Ballet School’s alumni to attract talented young dancers, provide accessible training opportunities, and elevate the school’s reputation worldwide.

    Action Plan:

    1. Highlight Alberta Ballet School’s training programs through tour-related promotional materials, on-stage mentions, and targeted audience engagement in each touring region.

    2. Use the Artistic Director’s relationships in each region to identify talented young dancers and introduce them to Alberta Ballet School’s programs.

    3. Expand scholarship opportunities for talented international students, prioritizing those identified during tours or through alumni networks.

Long-Term Goals

Through world-class performances and strategic partnerships, Alberta Ballet aims to:

  • Expand its global presence by collaborating with international stakeholders and cultural institutions.

  • Attract top-tier talent to enrich its training programs and company roster.

  • Secure its position as a leader in both the luxury market and global cultural spaces, ensuring artistic and financial sustainability.